Our Core Values



We work at the leading edge of eCommerce, and these core values are what help us keep our balance. Whatever we’re working on, they’re always on our mind.


Customer at the Centre

From day one, our mission has been to build digital products and deliver experiences that solve real problems and simplify the lives of Canadians. Putting ourselves in the shoes of the customer with every decision we make remains fundamental to our success.


Ship Often

We ship and we ship often. It’s because we like to iterate based on what is and isn’t working for our customers (rather than being trapped in an echo chamber of our own opinions). We’ll take continuous improvement over perfection any day of the week.


Raise the Bar

“Good enough” and “just okay” aren’t in our vocabulary. We consistently strive for excellence by asking how we could do things better while challenging ourselves and others to step outside our comfort zones.


Further Together

We value those who put the team’s success ahead their individual wins. Few tech startups can say they have a 100-year-old enterprise rooting for them. Even fewer can say that company is the key to their success. When we win, we win together.


Powered by Data

Facts, figures, numbers, percentages, qualitative, quantitative—we can’t get enough. Data helps us learn about our customers, products, and businesses. We then pair that data with context and our customer-centric mindset to answer the “why?” of every decision we make.


Act Like an Owner

We move at a rapid-fire pace in our never-ending quest to change the way Canadians live their lives. We don’t let these lofty objectives cloud our ability to think and act in the best interest of the company. We like to ask ourselves what we would do if it was our money, our product, and our teams on the line.


Does this sound like you?

If you feel the same way, join us in building the best digital experience for Canadians.