Start it right.

BLND Conference Workshop

Facilitated by Kristina Rostorotsky, Loblaw Digital



In this workshop, we dove deep into arguably the most important part of any design process - discovery. We learned advanced discovery techniques that are often not taught in D school and are skipped at work. We practiced answering pivotal questions to uncover the full context for any project: Who will fund the product/service? Who will build it? What is the environment in which the product/service will operate? How do we validate the riskiest assumptions quickly?

We will practice applying the hypothesis & experimentation model. If you are early in your career, it’ll help lay a solid foundation for your practice. For seasoned professionals, it’ll be a fun way to polish your facilitation skills and get another tool to be more effective in your organization.

The workshop was designed to simulate the design discovery process, where things unfold in real time, with surprises along the way. I hope that you found it valuable, please find the resources we worked with below: