Our Culture

We have created a culture that breeds and attracts thinkers and makers. That means we like to build modern things and push people out of their comfort zone to think bigger than they ever thought possible. We provide everyone with the tools they need to feel empowered and motivated to do their best work.  Sound interesting? Scroll for more team vibes.


“I come to work every day with a smile on my face knowing I get to work with amazing and talented people here.

Everyone is motivated and extremely intelligent, and they all want to work collaboratively to solve problems. It just makes things so much easier and so much more gratifying.”


Our Loblaw Digital Hackathons create an opportunity for people across all different parts of the organization to get together, collaborate and push the boundaries of what’s possible by bringing new, innovative products and features to life. Simply put, it's a chance to do something outside of their daily norms while still solving critical customer problems. Our teams ideate, code, design and build throughout the night and needless to say, it's an exciting, intense and rewarding 24 hours.



The Future Starts Here

We are at the forefront of retail technology, developing innovative products and solutions that are transforming Canadians’ everyday lives and shaping the future of an entire industry.

Empowering Your Ambition

We empower a team of highly motivated individuals to reach their goals. We recognize their hard work and reward their achievements.

Be True to Yourself

We understand the benefits of friendship in the workplace. We embrace positive group dynamics by cultivating a friendly, welcoming + inclusive work environment where teamwork is vital and employees can be their true selves.


James has always been a tech fanatic. His career in tech started as a high schooler, when he used to design websites for Toronto-based companies. James’ interest in leadership opportunities led him to choose the Royal Military College of Canada, specializing in finance and logistics. He served in the military for 6 years and then did his MBA at Queens University. It was then that he realized he wanted to go back to the tech world, and focused on product management within the industry. About a year ago he joined the Loblaw Digital team, where he is responsible for enhancing the user experience for leading LD solutions.


“At LD, you have the ability to propose & pitch new ideas at any time and have the freedom to try them out.

You're also given the time to be creative and explore it from every possible angle. And, as your vision becomes a concrete initiative, you feel accountable for its success. That gives me innate gratification.”




Interested in joining us?

We're hiring for roles in virtually every functional area, including technology, product management, growth, digital marketing & operations.